Author

Dr Vikas Prasad

Dr. Vikas Prasad is a business leader known for building bridges across cultures, industries, and global markets. With deep experience in international collaborations, particularly across India, US and Europe, he brings a practical, ground-level understanding of how real negotiations unfold beyond boardroom theory. His leadership philosophy blends strategic clarity with human insight. Whether driving cross-border partnerships, championing diversity-led initiatives, or shaping high-stakes business conversations, he focuses on aligning people before aligning numbers. Through this book, he distills years of experience into actionable frameworks, offering readers a rare combination of strategic thinking, behavioral intelligence, and ethical grounding which are essentials for anyone navigating modern negotiations.